New York, NY - March 3 - MusicInfra today announced a strategic partnership with The Royalty Network, a top 10 independent U.S. music publisher managing over 800,000 musical works. This collaboration tackles a critical industry challenge: pairing rightsholder metadata holdings with scaled industry-wide metadata to ensure maximum revenue collection for songwriters.  

 
Through a combination of MusicInfra’s sophisticated proprietary backend technological infrastructure, which leverages the rich data generated by YouTube’s Content Management System, and The Royalty Network’s curated metadata, this partnership will allow for the identification of critical opportunities for revenue enhancement and sustainable conflict resolution, including by uncovering alternate or disguised versions of works that are currently unclaimed within YouTube’s CMS, and by identifying raw recordings metadata and linking them to the appropriate underlying musical works at scale.

By pairing MusicInfra’s deep proprietary backend technological infrastructure and its team’s multi-decade experience in building and handling YouTube’s Content Management System, with The Royalty Network’s vast and diverse catalog and nuanced understanding of both the rights and data idiosyncrasies inherent to that catalog, this partnership helps set a new standard for rights management both within YouTube’s Content Management System and beyond.

“We have chosen to partner with MusicInfra not just because their technology and modernized approach to the realities of the modern music metadata align neatly with our own data operations and infrastructure and amplifies our efforts to drive value for our songwriters and clients, but also because of their respect, understanding, and care for the bedrock challenges inherent to music publishing, particularly at scale, and particularly for a catalog like ours that spans many linguistic, geographic, cultural, and genre boundaries,” said Danny Abowd, President and General Counsel of The Royalty Network.
“This partnership demonstrates how our modern technology can transform rights management from a reactive process into a proactive revenue driver,” said Bjorn Lindvall, CEO and co-founder of MusicInfra. “By identifying difficult-to-identify works and correcting hidden, but pervasive, metadata issues directly within the YouTube CMS, we empower rightsholders like The Royalty Network to maximize revenue and drive continued success.”

About The Royalty Network 
A 100% family-owned independent publishing company based in New York City and Los Angeles with over thirty years of experience, The Royalty Network represents a catalog of over 800,000 works on behalf of creators such as The Alchemist, Dead Prez, Gang Starr, Beat Butcha, Bill Withers, Jon Z, Boy Wonder, and a variety of hit catalogs spanning from Bollywood to Dancehall to EDM to Heavy Metal and everything between. Learn more at roynet.com.

About MusicInfra
Based in NYC with teams across the US, Europe, and Latin America, MusicInfra is building essential infrastructure for the modern music industry and solving the biggest, multi-billion dollar problem in the music business - getting rightsholders paid correctly and on time. The company addresses critical challenges in rights management, enabling digital platforms and rightsholders to navigate an increasingly complex global landscape more efficiently. 

MusicInfra's modular platform makes it easier for innovative platforms to work with music legally and sustainably while increasing revenue and resources available for products and talent. MusicInfra also sets a new standard for catalog management, providing improved transparency to publishers. This includes real-time visibility, with tailored dashboards providing real-time insights into royalty and payment statuses; automated accuracy delivered via proprietary matching algorithms that validate work-to-recording relationships at scale; and advanced revenue recovery methodology that increases the total royalties claimed by interfacing directly with content management systems across digital platforms.

Backed by MiddleGame Ventures, Raine, Snö Ventures, and UTA Ventures, MusicInfra's leadership team includes experience from Hipgnosis, YouTube, Spotify, Meta and Gracenote. Learn more at musicinfra.com.

Partnership enables new revenue streams, accurate compensation for creators, and the streamlining of music licensing for all game developers

NEW YORK & STOCKHOLM - Reactional Music, the leading music personalisation platform for gaming, and The Music Infrastructure Company (MusicInfra), which offers modern, modular rights management, today announced a new partnership to make music licensing easier and more efficient for all developers and creators. MusicInfra will connect its rights management infrastructure with Reactional’s music delivery platform, ensuring accurate, efficient, and transparent tracking of music use at scale.

The partnership reflects a broader shift in how music, technology platforms, and gaming industries can work together. Music’s use has exploded across platforms and devices, which means that traditional frameworks and the supporting infrastructure must evolve. MusicInfra is supporting Reactional Music to allow the creation of adaptive music experiences, where tracks respond in real time to gameplay, unlocking new creative formats, revenue streams, and promotional opportunities for music rightsholders.

“Reactional chose MusicInfra because innovation recognizes innovation. Its forward-thinking rights management platform supports our breakthrough licensing model in bringing popular music to gaming's billions of players—removing the friction, expense, and technical barriers that have kept two of the world's largest entertainment industries apart for too long." said Matt Connors, CEO of Reactional Music.

"This partnership exemplifies why MusicInfra exists," said Björn Lindvall, CEO and co-founder of MusicInfra. "Reactional is opening up entirely new creative and commercial possibilities for music, but these can only be realized if the infrastructure works for everyone - platforms, rightsholders, and creators. We're building the essential plumbing that allows both new, and already existing, sectors of the music industry to flourish."

MusicInfra's modular rights management platform provides detailed analytics and streamlined payment processing, giving rightsholders augmented visibility into how their music performs. This transparency supports Reactional’s broader mission: to make licensing for games simple, scalable and accessible to both AAA and indie studios alike, The partnership brings together complementary expertise. Reactional is led by a team with backgrounds in games and music at Apple, Take 2, EA, Sony Music and Activision, while MusicInfra's team is drawn from YouTube, Spotify, Hipgnosis, Meta and Gracenote, all focused on solving music's most persistent infrastructure challenges at global scale.

About Reactional Music:
Reactional Music removes the legal, operational, and technical friction around adding licensed music to games, changing the way we can experience, interact with, create, share and enjoy music. Reactional’s patented scalable procedural music engine and music delivery platform open up a new era of music personalisation, interactive music and music as DLC. Learn more at reactionalmusic.com.

About MusicInfra:
Based in NYC with teams across the US, Europe, and Latin America, MusicInfra is building essential infrastructure for the modern music industry. The company addresses critical challenges in rights management, enabling digital platforms and rightsholders to navigate an increasingly complex global landscape more efficiently. MusicInfra's modular platform increases revenue and resources available for talent while making it easier for innovative platforms to work with music legally and sustainably. Backed by MiddleGame Ventures, Raine, Snö Ventures, and UTA Ventures, MusicInfra's leadership team includes veterans from Hipgnosis, YouTube, Spotify, Meta and Gracenote. Learn more at musicinfra.com.